How can we even talk of creative campaigns without talking about Disney, the company that pumps magic into everything it does. We could dedicate a whole blog to previous and current campaigns and ads but I just want to mention a couple. Disney is the master at involving their guests and it comes as no surprise they have such creative interactive campaigns. One of my favorites is the www.mymagicalparade.com It allows anyone to create their own Disney Main Street parade and put themselves and friends and family in the parade as well.
Along the lines of pr campaigns, in conjunction of their new film under the Disneynature documentary label the Walt Disney company is offer to plant a tree for every ticket sold the first week the film is released. I found this an outstanding way to promote a movie and participate in the "green" movement. To read the entire article visit this site http://promomagazine.com/entertainmentmarketing/news/disney-plants-tree-0326
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