Carnival Cruise Lines has created what I think is an ingenious interactive campaign. The are setting up interactive screens in empty store windows which look like an aquarium. In these aquariums passersby can create their own fish and control it with their cell phone. To read the entire article go to this site.http://promomagazine.com/mobilemarketing/news/carnival-cruise-store-windows-0331/
Well done Carnival. How did you think of that?
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