I for one love different and creative signs or print components of a campaign and this is one of my favorites. HBO is promoting their new show "Eastbound & Down" about a professional pitcher, Kenny Powers, who got himself kicked out of the big leagues due to his self destructive behavior. The balls contain information about the show and bear the phrase, "Kenny Powers was here" followed by profanities. Grand Central Marketing conceived and is executing the campaign and developed the signs intending people to take the balls and place them in their apartments and create a viral awareness. I love this one. How did they think of that?
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